Devin Asaro

Marketing and Copywriting Professional
devinasaro@gmail.com
devinasaro.wordpress.com/portfolio/

Education

San Francisco State University                                                            December 2010
• Bachelor of Arts in English Literature

Experience

Esurance                                                                                                  March 2012 – Present
Web Copywriter (contract) 

• Writing and editing SEO-friendly online copy for web pages and blog posts
• Conducting keyword and market research through Google AdWords
• Analyzing market data to help team generate search-optimized web pages

Capital IQ                                                                                                   Oct. 2011 – Feb. 2012
Proofer (contract) 

• Providing support to editors by proofing transcripts of quarterly financial earnings reports and analyst meetings against audio recordings
• Ensuring that transcripts are consistent with the company’s style guide in terms of grammar, spelling, and formatting policies
• Conducting online research to verify that terms represented in the transcripts are accurate and up-to-date
• Categorizing transcription errors, and entering errors into the company database using

826 Valencia, San Francisco                                                                  Jan. – Aug. 2011
Project Manager for Website Development 

• Coordinated second phase of development for http://826valencia.org: Winner of the 2011 SF Weekly Web Award for “Best Do-Gooder Website”
• Wrote SEO-friendly copy for website, developed comprehensive user guide, and led technical trainings for staff and interns
• Managed specifications for development of back-end admin functionality and user reports, as well as front-end UI: events calendar, media galleries, archives, user profiles, and user sign-up
• Facilitated communication with executive director, website developer, and various staff members to share ideas about how to improve functionality and usability  

San Francisco State University                                                              Jan. 2010 – Jan. 2011 
Tutor — Learning Assistance Center 

• Tutored a diverse body of students on reading, writing and study skills
• Office Assistant: performed clerical duties and scheduled students

Volunteer

San Francisco State University                                                              Jan. – Dec. 2009 
English Tutoring Center 

• Intensive individual tutor for several ESL students over the course of a year 

Orange Coast Review Literary Journal                                                Oct. 2006 –  April 2007
Editorial Intern and Assistant 

• Copyedited short stories and poetry, and proofread selections in galley form 

Skills

Strong editorial, copywriting, and technical writing skills (including SEO) ● Knowledge of WordPress, Moveable Type, Constant Contact, Filemaker Pro, Google Docs, Google Analytics, Mac and PC operating systems, and Microsoft Office ● Knowledge of Chicago, MLA, APA, and AP manuals of style ● Intermediate HTML ● Adobe InDesign, Photoshop, and Acrobat ● Ability to manage and process information efficiently while multitasking ● Strong phone, email, and interpersonal skills ● Strong leadership and administrative skills ● Familiarity with CMS and social media systems ● Active blogger

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